Hi 👋 My name is Charlotte!
I’m a Direct-Response Creative Strategist & UGC Creator and I’m here to help you craft performance creatives that scale 🚀
Most Recent Work
Case Studies
Luxury Baby Stroller Brand
This brand was having issues scaling on Meta due to lack of Creative Strategy. I dug deep into their market to nail messaging and set up a smooth creative process to produce high-performing Facebook ads.
The result? A 122% boost in sales, a $53k increase in monthly ad spend, and an average ROAS of 4.15! My proudest achievement to date.
122%
YoY growth
$53k
Increase in monthly ad spend
4.15
Average ROAS
Best Performing Ads
$82k ad spend, 2.28 ROAS
$54k ad spend, 3.22 ROAS
Natural Cleaning Products Brand
This brand was facing challenges in their ad performance. They weren’t able to meet the creative diversity needs the account needed to scale.
After working together, their monthly spend was increase by $20k and we also saw a 14% decrease in CPA.
$20k
Increase in monthly ad spend
14%
Decrease in CPA
4.57
Average ROAS
Best Performing Ads
$40k ad spend, 2.75 ROAS
31k ad spend, 2.28 ROAS
$25k ad spend, 2.17 ROAS
Services
FREELANCE CREATIVE STRATEGY
Are you a brand or agency struggling to reach the creative output needed to scale?
Creative Strategy is my bread and butter and I’m here to help! I can lead the entire creative sprint so you can free up your time to work on what really matters.
What’s included:
✅ Creative Research
✅ Concept Ideation
✅ Scriptwriting
✅ Briefing Creators & Editors
✅ Performance Analysis
✅ Iteration On Promising Concepts
UGC CREATION
Need high-quality UGC that converts? I deliver done-for-you videos that are ready to test asap.
I enjoy creating content that feels both authentic and uses direct marketing principles to drive action.
What’s included:
✅ Creative Research
✅ Concept Ideation
✅ Scriptwriting
✅ Video Filming + Editing
✅ Raw Content Free Of Charge
✅ Free Usage Rights